About Us

SteeringWear is where merchandise stops being merchandise — and becomes identity.

We began not as a factory or a print shop, but as a quiet, persistent belief:
that teams, communities, and companies deserve to feel like what they represent.

What started as a small apparel attempt, built from personal savings and midnight trial-and-errors, evolved into a full-scale merchandise house. Not by accident — but by listening. When the market shifted, we did not break; we pivoted with purpose.

Today, SteeringWear partners with growing brands, startups, creators, corporate teams, and organizations that understand one truth:

Good merchandise doesn’t just get worn.
It spreads culture.

We are not here to simply “sell products.”
We consult, design, produce, and deliver merchandise that actually works — merchandise that people want to wear, not that ends up in the bottom drawer.

Our philosophy is simple:
• Integrity over convenience
• Quality over quantity
• Partnership over transaction

When you work with SteeringWear, you do not get a vendor.
You get a quiet, strategic extension of your team — someone who understands supply chains, durability, brand psychology, and the emotional value of physical goods.

We scale with you.
We take the pressure off you.
We care enough to say “no” when something shouldn’t be done.
Because your brand on our fabric is our reputation too.

This is a long-term house, not a quick-profit stall.

If you’re building something with meaning, you deserve merchandise with meaning.

Welcome to SteeringWear.
Where brands grow roots.



Team SW

Blog posts

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  • SteeringWear’s Inclusive Sizing Solutions

    Fashion for Every Body At Steering Wear, we firmly believe that fashion should be inclusive. Our products cater to a wide range of sizes, ensuring everyone can find something that...

    SteeringWear’s Inclusive Sizing Solutions

    Fashion for Every Body At Steering Wear, we firmly believe that fashion should be inclusive. Our products cater to a wide range of sizes, ensuring everyone can find something that...

  • The Science Behind SteeringWear’s Durability

    Built to Last When it comes to durability, SteeringWear stands out. We believe in creating products that not only meet expectations but exceed them. Each piece of merchandise is made...

    The Science Behind SteeringWear’s Durability

    Built to Last When it comes to durability, SteeringWear stands out. We believe in creating products that not only meet expectations but exceed them. Each piece of merchandise is made...

  • Steering Wear’s Hassle-Free Print-On-Demand Ser...

    From Concept to Delivery Launching a new brand or creating custom merchandise can seem overwhelming, but not with Steering Wear. Our print-on-demand service takes the hassle out of the equation....

    Steering Wear’s Hassle-Free Print-On-Demand Ser...

    From Concept to Delivery Launching a new brand or creating custom merchandise can seem overwhelming, but not with Steering Wear. Our print-on-demand service takes the hassle out of the equation....

  • SteeringWear—A Legacy of Integrity and Ambition

    Driven by Values Steering Wear isn’t just a brand—it’s a movement. Founded with the goal of delivering high-quality merchandise, we’ve built our business on the values of integrity and ambition....

    SteeringWear—A Legacy of Integrity and Ambition

    Driven by Values Steering Wear isn’t just a brand—it’s a movement. Founded with the goal of delivering high-quality merchandise, we’ve built our business on the values of integrity and ambition....

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Let customers speak for us

from 10 reviews
Awesome

The quality of fabric is really good and I also likes the design. It was best overall ✨💗🫶

S.L.
Max Verstappen Graphic T Shirt
Max Verstappen Graphic T Shirt
Good quality

Nice Fabric, nice colour and love the product👍

Aakash Nehra
The Lost Hoodie
The Lost Hoodie
comfortable

very good design and good purchase

Aakash Nehra
Urban Legend White T Shirt
Urban Legend White T Shirt
Satisfied with the purchasee!!

They killed it with the design!! The color is black but the design is so bright and looks brilliantly designed. Not only the visuals but seems like even the text on the tshirt has been given a lot of thought. I genuinely, would loveeeee to buyyy more and very happy with the purchase!

Kartik Malhotra
Embrace Challenge T shirt
Embrace Challenge T shirt
Always waiting on to wear the steering wear...

The design is amazing and always invites appreciation. Fabric is A-Grade and now I frankly wear the steering wear t-shirts everyday and do not like wearing the rest of my oversized collection. I love the comfort and definitely recommend buying this. FULLY WORTH THE PURCHASE!

Aakash Nehra
Embrace Challenge T shirt
Embrace Challenge T shirt
Wonderful

I was not writing a review before but my friends asked me about this hoodie on a cnert so i thought it deserved a review.

Akshesh
Dil-Jit Dosanjh Hoodie
Dil-Jit Dosanjh Hoodie
Design is really good

It caught m eye because of the design and the color is also really good.

Manas Singh
Enjoy Hoodie
Enjoy Hoodie
Worth it

Awesome design, bought two t shirts and both are really good.

Sakshi Verma
Fear Of Being Average T shirt
Fear Of Being Average T shirt
Lovely T-shirt

I was confused about the quality but they did it very nicely.

Tana Khatri
The Revolution T shirt
The Revolution T shirt
Amazing

The packaging was amazing and the quality after 6 washes has not faded.

Vishal Sharma
Your Favourite F1 Team T shirt
Your Favourite F1 Team T shirt